LED Billboard Lighting Facts & Fiction

Forget the sales pitch, let’s examine what we know

Some of our competitors claim to have twice the life of the competition.

Let’s examine this a little closer. The test results they are providing you are in lab conditions. We have very similar lab results as well, but decided to publish a more real life scenario. As we all know, structures are typically in locations with less than desirable power supply. We deal with harsh environments, electrical shorts, and bad neutrals on a regular basis. Yes a LED might last 40 years based on a test, but the housing and the wiring most likely will not. In the outdoor world, 20 years or 100,000 hours is more realistic.  We prefer to under promise and over deliver.

1% failure rates

Well, the industry standard which includes both indoor and outdoor LED fixtures is between 2-3 % depending on which statistic you examine. We believe this number is fairly accurate for a well manufactured fixture in our industry. The most common cause of a premature failure is the driver which most fixture manufacturers share the same component. Wish we could say we are 200-300 times more dependable than the entire industry, but that is sprinkling fairy dust. We do however feel we have the most robust and dependable product on the market.

Lumen Output

Lumen output is a direct correlation to the wattage consumed by the fixture and the light output it produces. It is important to note, you want to consider the rating at the power you will be using not dimmed down. At full power our models range from 115 lumens per watt to 120 lumens per watt. Our closest competitor barely reaches 100 lumens per watt.

One size optic fits all

Simple geometry here. If you have a tall copy you need a tall optic. Short and wide copy needs a wide optic. If you use one optic to fit everything you end up with a compromise. Either it is dim on the top or you have spillage off the sides. For the last 30 years, the industry has not settled for one solution, why now?

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